Reuse one of the strategies for changing packaging

31 January 2017

You know Dame Ellen MacArthur? No? She's amazing! Back in 2004 she boarded a 75ft trimaran and sailed round the world in 71 days, 14 hours, 18 minutes, 33 seconds becoming the fastest person to circumnavigate the globe single-handed. Watch a short video of her amazing race here.

As she says on this TED talk, Ellen's competitions at sea gave her a very real understanding of what it means to rely on a finite supply of resources, as on the boat food, water and fuel were inescapably linked to success or failure. In 2010 she used this realisation as a springboard to launch the Ellen MacArthur Foundation with the goal of accelerating the transition to a regenerative, circular economy.

Ellen MacArthur Foundation's 2017 New Plastics Economy Report is the first report to provide a clear transition strategy for the global plastics industry to design better packaging, increase recycling rates, and introduce new models for making better use of packaging.

There are three strategies to transform how we use packaging.

Reuse is one of the three key strategies with a total reuse potential of 20 %. Within reuse RePack is one, unique solution in the domain of e-commerce. When you feel like taking a leaf of Ellen's book talk to us and let's make your circular. If you want to read the full report you can download it here.

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