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Woman mailing RePack reusable packaging

Success Stories | RePack x Scandinavian Outdoor

Average order value 30% higher with RePack

Finland's biggest outdoor retailer successfully removing packaging trash
Scandinavian Outdoor is a Finnish retail and online store chain. Their journey started over 40 years ago with the sale of scout badges. Scandinavian Outdoor continues the tradition of Partiovaruste - company founded in 1970.

Today their team serves customers with a comprehensive selection of outdoor clothing and equipment, not forgetting scouting items.
Reusable packaging at Scandinavianoutdoor.com - In practise
Early on in our RePack journey, we believed our brand promise of sustainable packaging would fit in well with outdoor people and retailers. But it’s never as straightforward as that, and from a startup point of view, it took forever (or over a year) to convince the good people at Scandinavianoutdoor.com that RePack is a great fit for them.

In April 2016 RePack was made available for Finnish customers and for domestic deliveries only as an option at a price of 3,50 €. This way the cost of RePack to Scandinavian Outdoor was covered by the consumer, making RePack cost neutral for the store.

Following a successful order delivery, empty packaging was dropped into a postbox and returned to RePack’s logistics hub for cleaning and redistribution to be used again.
RePack as an option to begin with
Promise for the end user was simple. Choose RePack for 3,50 €, return it and get 10% off your next purchase.

Then the orders started rolling in. And we started learning.
First learning leads to new packaging development
Quickly we discovered that people in the warehouse had difficulties fitting in all the items into RePack packages. In response, we launched a packaging co-development campaign, where we developed a new L-size - a 45-litre monster bag that fits in everything that Scandinavian Outdoor sells (except skis, but we’ll fix that in the future as well).
Idea - Reward best customers with no trash delivery
The first year showed signs of promise but the volumes weren’t exactly what we at RePack were hoping for.

So we pitched an idea: introduce a threshold for Free RePack.

The objectives were to increase the average order value, increase RePack delivery volumes and give the best customers a sustainable shopping experience and improve their loyalty.

In summer 2017 the model was introduced, and all orders above 99 € have since been delivered in a returnable and reusable RePack packaging.
Average order value increase of 28%
When RePack was only available as an option in 2016, the average order value of RePack users was 25% higher than average customers.

Once the new threshold had been introduced in 2017 this further increase the average order value and it’s now almost 30% above the average customer.

In addition to increased AOV Scandinavian Outdoor saved close to 20% in single-use packaging costs.
"Package is our business card"
"We are happy to say that the numbers of satisfied customers and reduced packaging costs prove RePack as the right choice for Scandinavian Outdoor and our customers.

When our customers receive their products, the package is our business card.

As an outdoor retailer and we want to make sure that future generations have the possibility to live in a clean and healthy environment too – that is why we RePack is our partner in sustainable packaging."


Jussi Hämäläinen
CDO Scandinavian Outdoor