Woman mailing RePack reusable packaging

Finlayson x RePack product take back

Online take back campaign

This iconic Finnish company was founded by a Scotsman James Finlayson in 1820. Company values have always been unique courage and open-mindedness. Here are just some of the highlights:

The company’s weaving hall had the honour of switching on the first electric lights in the Nordic.

The company had its own hospital, daycare centre, school, fire brigade, pharmacy and nursing home. The company even its own social security system at a time when no one had yet heard of such a thing.

More significantly, Finlayson was the first company in Finland to offer women an opportunity to an independent life: an apartment and livelihood.

Now Finlayson has a goal of being the most transparent textiles company in the world.
Fair pricing for consumers and Finlayson
Finlayson has offered RePack in their webstore as an option since 2016 for a fee of 1,70€ per order.

Once RePack is returned, customer is rewarded with a 10% voucher at Finlayson or any other RePack using store.

Reward model is typical to just about every other RePack using store but Finlayson charges less RePack. Why?

50/50 split. Fair play for consumers and Finlayson.

Why is RePack fee 3,50€ in most stores? Our price includes not just the packaging but prepaid returns too. Empty RePack return is always paid for.

In RePack all environmental costs are included, unlike in disposable packaging that gets a freebie from its negative environmental impact.

In addition to replacing disposable delivery packaging Finlayson has included RePack in their circular economy program.
Engaging customers with take back programs
We are all familiar with product take back campaigns in brick and mortar.

Take your old clothes back and pick up a reward.

Not everyone have access to this. Finlayson decided to expand it to online with the help of RePack.

For example in February 2017 Finlayson collected 11 tons of worn denim from their Finnish customers which was then upcycled into towels and sold again in retail stores & online.

Before RePack take back campaigns were exlusive to brick and mortar, limiting participation in case of geographical or other constraints.

At the time of writing Finlayson & RePack have run three take back campaigns for different textiles in online environment and the option has grown in popularity with every campaign.
World premiere: Online take back campaign
In denim take back campaign the set up was simple.

A landing page was built where customer could either locate the nearest Finlayson store or order an empty RePack to be delivered to their home, free or charge.

Once received, old textiles were packed into RePack and returned directly to Finlayson warehouse, again free of charge to the end user.

Take back RePack’s had been tagged for identification and once textiles had been removed RePack was checked, stocked and prepared for a new cycle, be it in the campaign or as a regular delivery packaging. Participating customers were rewarded with a 30% voucher, exclusively available to Finlayson only.
Happy customers and new discoveries
Finlayson was absolutely delighted with the campaign as close to 6500 pieces of jeans were returned and of which roughly 10% online in a RePack.

They were also happy with the voucher use during the campaign.

Finlayson discovered there’s a lot of customer potential outside our stores for take back campaigns, this was possible thanks to RePack. It was an important discovery for the development of our eCommerce activities.

Customer feedback was extremely positive with a measure Net Promoter Score of 84% and a lot of people we excited to discover an alternative return channel to the stores.
”World is drowning in useless packaging – that's why we hope more and more RePack's are delivered ”
Petri Pesonen, Creative Director