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Woman mailing RePack reusable packaging

Kiezbett x RePack

Bed deliveries by bike? How on earth?

Kiezbett
Berlin based start up company Kiezbett designs and produces sustainable home furniture.

Kiezbett beds have sustainability in their core. They use only local wood material harvested near Berlin. Beds are hand-crafted by local craftsmen and delivered by bicycle messengers.

How well would you sleep knowing all this?
Problem
According to Kiezbett philosophy they wanted the delivery packaging to be sustainable, reusable and trash free. It also had to be

- Durable
- Lightweight
- Be easy to pack and unpack
- Foldable when not in use
- Look cool

Kiezbett beds are solid wood and weight over 60kg.

Oh, and did we mention they are delivered by bicycle messengers?

Quite a challenge.

Since bicycle messengers are allowed to carry only 24kg packages, it was decided to divide the bed in three separate packages: side parts, gable parts and latters.

As pine wood is soft wood material it was important that all components were well protected.
Co-created custom packaging
Based on specifications a fiirst prototype, or a minimum viable product - as they’re now called in the startup world- was built.

Our Head of Design, Juha Mäkelä was responsible for the product and built the MVP ready for the first co-creation session with the Kiezbett team in Berlin.

In the workshop the MVP was evaluated with real bed components. The MVP design was balanced to get the ergonomics right and tuned for fit for different sizes of beds.

Based on the successful workshop second design cycle started and MVP #2 was built again inhouse by us and tested with Velogista messengers who valuated its suitability for their needs.

Following a successful delivery test bed was ready for manufacturing.

RePack responsibilities in the design process were concept design, prototyping, iterations and production. Project was executed from sketches to production in 12 weeks.
Results
More than hundred beds already and RePack package has been truly successful.

Kiezbett customers see and feel the sustainability of their purchase even before their first good night sleep.